01 SELECTED WORK

My portfolio

Grouped by the surfaces that drive revenue: product clarity, checkout performance, enterprise workflows, and AI systems that need human trust. Each study covers the problem, the decisions, and what shipped.

Lorewheel home page: Party games for any gathering, with a What are you planning chip row and a featured Head-to-Head Quiz
Consumer · GamesLive

Lorewheel

Party games for one shared screen. Designed end to end, from the first sketch to a paid checkout, and live at lorewheel.com.

Product designView case study →
Campaign Fleet home page: Your marketing, written every week. Every claim checked before you see it.
AI · SaaSLive

Campaign Fleet

An AI marketing service where every claim cites a confirmed fact, and a changed fact recalls every piece that repeated it.

Product designView case study →
FastDAR home page: Fast, cheap text checks for your app and your AI
AI · APILive

FastDAR

Fast, low-cost text checks for apps and AI agents, with live demos in place of claims and billing that can't surprise you.

Product designView case study →
Arvest account record home built in Salesforce Lightning Design System, with highlights panel, beneficial ownership fields and an Activity rail
CRM & EnterpriseShipped

Arvest

Relationship mapping and deposit servicing on Salesforce — FSC relationship builder, Actionable Relationship Center, and a full SLDS screen set.

SalesforceView case study →
OneHouse product banner — three branded platform screens on a purple field
AI · DashboardShipped

OneHouse.ai

Dashboard and core user flows for an AI-driven data automation platform during stealth phase.

SaaSView →
Fabletics
E-commerceLive

Fabletics.com

Subscription checkout, bra line launch, and loyalty program — 833% YoY subscriber growth.

▲ 833% subscriber growth
TechStyleView →
Norton
Dashboards & SaaSShipped

Symantec — Norton

Design across four product lines — 10M+ VPN downloads and 42% conversion lift.

▲ 10M+ downloads · 42% conversion
EnterpriseView →
Watch Box custom Salesforce Lightning page layouts built around the sales team's workflow
CRM & EnterpriseShipped

Watch Box

Custom Salesforce Lightning page layouts built around how the sales team actually worked, not Salesforce’s defaults.

SalesforceView case study →
Techstars
CRM & EnterpriseShipped

Techstars.com

Rebuilt the investor-onboarding dashboard on Salesforce Lightning.

SalesforceView →
Oscars.org
UX & WebShipped

Oscars.org

Reorganized the Academy's public site across desktop, tablet, and mobile.

Trailer ParkView →
Nester
Dashboards & SaaSShipped

Nester.app

Real estate SaaS — marketing site, dashboard, reports as one connected system.

SaaSView →
Katin
E-commerceShipped

Katin

Replaced a bespoke storefront with a reusable component library.

AgencyView →
VSP homepage heatmap findings: click and scroll maps with recommendations for the primary call to action
UX & WebShipped

VSP.com

A checkout redesign grounded in real click and heatmap data rather than assumptions about how members shop.

ResearchView →
MORE FROM THE ARCHIVE
02 HOW I WORK

A repeatable process for fast-moving teams

01

Discover

Stakeholder interviews, analytics review, competitive audit.

02

Define

User flows, information architecture, low-fidelity wireframes.

03

Design

High-fidelity UI and a reusable design system in Figma.

04

Validate

Usability and A/B testing against real users.

05

Ship & measure

Clean handoff, analytics, and feedback loop.

03 TOOLKIT

What I build with

Design & Prototyping

FigmaSketchAdobe XDPhotoshopIllustratorInVisionFramer

Research & Data

User InterviewsA/B TestingGoogle AnalyticsTableauUsability Testing

Enterprise & CRM

Salesforce LightningSalesforce OmniStudioHubSpot CRM

AI Platforms

ChatGPTClaudeClaude Co-WorkClaude DesignGeminiCodexGoogle AntigravityPerplexity

AI Design Patterns

Agent Fleet UXPermissions DesignHuman-in-the-LoopTrust & Explainability UI
OPEN TO NEW ROLES

Looking for a senior product designer?

I’m open to senior product design roles — remote (US hours), hybrid or onsite, full-time or contract. Email is the fastest way to reach me; happy to walk through any case study in detail.

Email betayards@gmail.com