Everest Networks
Mobile-first, video-driven site for wireless access points — later acquired by Fortinet.
Everest Networks needed a marketing site that could explain dense wireless-networking specs to two very different buyers at once: B2B IT teams and sports-venue operators evaluating access-point hardware.
Discover
I used Google Analytics to see what visitors actually looked at and where they dropped off, rather than guessing which specs mattered most to which audience.
Define
The core problem was simplification, not decoration: dense product-comparison tables needed to work for a technical IT buyer and a non-technical venue operator without becoming two separate sites.
Design
I designed a responsive, mobile-first, video-forward site that showed the hardware's scale in action, simplified the comparison tables, and handled the product photography and video editing myself.
Everest Networks was later acquired by Fortinet; the site work here predates and is unrelated to causing that outcome, included as context.
Open to senior product design roles
Remote, US hours — full-time or contract. Happy to walk through the decisions behind any case study here.